It seems no industry is immune from the revolutionary presence of video content marketing. Even in real estate, this medium is transforming the way agents, brokers, buyers, and sellers conduct business and complete transactions.
But just how is video content reshaping real estate marketing?
Video is making the home sales process more accessible, opening up global markets, connecting clients with professionals, and promoting client trust in real estate branding. As you explore the potential of video content in your own marketing strategies, these are the revolutionary outcomes you need to keep in mind.
Making home sales more accessible
Video is essential for making content more accessible for the modern information market. The internet is jammed with content begging for your attention, but video allows an audience to focus or multitask as they please, offering flexibility by nature of the medium.
For instance, a video that showcases your property’s amenities and features allows a client to get a life-like look at the home. Add audio narration and a prospective buyer can listen to the details of a home listing while going about other chores.
Diversifying your marketing media is an accessible practice in itself, but you will always improve your video marketing skills by paying special attention to accessibility standards. Web Content Accessibility Guidelines (WCAG), for instance, outline the steps needed to make video consumable for the broadest possible audience. This is essential not just from an ethical perspective but for enhancing the potential of your listings without discrimination.
From here, you can open up the experience of a property to individuals from all over the world. This often takes the form of video tours, a powerful tool in digital marketing for showcasing a property to non-local investors while capturing scale and perspective that images cannot.
Through the power of video, homebuying has never been so accessible. No matter where you are in the world, you can access a video to explore a property digitally and get a better feel for it. This insight is changing how clients narrow their options, explore listings, and connect with real estate professionals.
Connecting clients with market professionals
The COVID-19 pandemic made social distancing a major concern for all of us. To avoid exposing anyone to the virus, real estate agents and brokers needed a way to conduct business at a distance whenever possible. This meant video conferencing, tours, consultations, and more.
Video content has become one of the key methods in which real estate professionals have engaged with their clients throughout the pandemic. That’s because video allows you to do what would otherwise require in-person contact. You can go into detail, express yourself, and relay important information all in a morsel that a client can consume on their own time.
But not all video content will automatically engage clients and offer viable alternatives to physical meetings. To increase engagement with your video marketing, you’ll need to hook your audience into fast-paced and personable narratives that end in a call to action.
Whether you’re putting up market analysis videos on YouTube or making outreach vlogs on Facebook, video content should reflect your personality. Give clients the human connections we are too often missing out on in today’s remotely working world. The results can include a positive brand reputation that extends far beyond your local market.
Promoting a trustworthy brand
Brand promotion is one of the most essential components of any digital marketing strategy. The awareness and authority of your brand as a real estate agent or broker can make all the difference in the offers you close on and the markets you serve. After all, real estate represents some of the biggest purchases a person ever makes.
And video content is revolutionizing the ways that real estate marketers build their image. Video can be used to inform, educate, and connect, all while espousing unique values you might have already built into your brand. By consistently representing those values and offering new value to clients, you can develop a memorable identity in the real estate game.
Your success, however, will come down to how well you can distribute your video content to your audience. Maximizing your potential in this regard requires you to personalize your content and your strategy to your audience’s demographics. Social media can help, giving you data metrics and insights. Meanwhile, you’ll need to study when and where your target audience is most active on the web.
Video is revolutionary for promoting a brand because it can cover all your bases. You’ll be able to communicate in a clear, engaging, and brand-reinforcing manner that your clients will appreciate. In turn, they’ll develop greater trust in your real estate expertise.
Video content has plenty to offer real estate marketers. From increasing the accessibility of digital home listings to establishing the brand in the public consciousness, you can find great success with video.
It will take effort on your part, however, to ensure a successful video marketing strategy. Real estate, like any other industry, requires you to study your target audience through data analytics. Then, you can apply insights into your clients’ challenges and needs when it comes to the real estate market.
Be accessible and personable as you build a video content strategy. With the right approach, you’ll be able to tap into the revolutionary power of video to grow your potential in real estate marketing.