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Video marketing is one of the best ways that a SaaS company can market its services.
Video marketing works for SaaS companies because of the type of consumers that they serve. If your company is not already using this marketing strategy then you need to get started.
SaaS companies are different from other types of companies because they have greater control over the products that they provide. A SaaS company will always host their software and provide support for it to customers. Since you have so much control, you can have a higher level of security, and provide faster updates.
However, having all these amazing features will not bring you customers. This is why marketing your business effectively is so important.
According to Oberlo, video marketing provides 66 percent better leads than other forms of marketing. Additionally, 85 percent of internet users in the United States watch video content online monthly.
A lot more reasons in favor of video content can be named and we believe these are impressive statistics that should motivate you to begin video marketing immediately. The following tips will help you get started.
Is video marketing beneficial for SaaS companies?
Video is one of the easiest ways to boost Your SEO ranking and has been shown to increase click-through rates.It can also decrease your bounce rate. Google looks at bounce rates to determine whether website content is valuable. Videos that grab people's attention and keep them on the page will tell Google and other search engines that your website pages contain valuable information.Videos also help to create quality backlinks to your site. Since video is highly engaging it is in your best interest to make sure that your video content is of the highest quality at all times.
Your videos should educate your viewers in some way. Make sure that the video is surrounded by highly relevant content you should never publish a video on an otherwise blank page.
When it comes to video marketing consistency is key. You have to make sure that you are constantly putting out videos that are of high quality to captivate your intended audience.
For your videos to be found you have to optimize them. Make sure that you have, title tag information and give your videos a proper description with keywords inserted in the proper places. Whichever video site you decide to upload to, make sure that you do some research into what it takes to have your video rank well in their search engine.
As you can see there is a lot of work involved in video marketing but it pays off with increased sales. Users tend to prefer videos over static imagery and text because video content can be both informative and entertaining.
What video marketing content should SaaS companies create?
While there is no doubt that video marketing is an effective strategy for your SaaS company. You will need to ensure that you create the right type of content for your industry and the audience to which you are catering.
Fortunately, there are many different types of content that you can create for a SaaS company.
Demo/ tutorial video
One of the best ways in which a SaaS company can utilize video marketing is by creating demos and tutorials that show how the software that they provide is used.
When users buy your software, they want to be able to use it as quickly as possible. Demonstration videos that are easy to follow and provide step-by-step instructions are some of the best ways to get your customers to understand how to use your software quickly.
Visual communication is especially helpful when there are challenging topics that you need to cover. Showing customers through a video, instead of telling them through a blog post will significantly reduce frustration.
Frustrated customers move on to other companies, give bad reviews and discourage others from purchasing your product. By simply creating easy-to-use video tutorials you can prevent dissatisfaction in customers.
Social videos
Social videos can skyrocket your video views. They can also generate a lot of sales. Many of the customers of your SaaS company are on social media.
They are using social media to research products and to get feedback about the effectiveness of different SaaS products. Social videos can get your software noticed by the right people very quickly.
Your video content should have a targeted message and educate potential prospects about your products and their value. When your videos are informative they will get more shares and that will significantly increase your exposure on social media.
The more shares you get the more your brand awareness increases. Brand awareness is one of the first steps in gaining more clients for your SaaS company.
Interviews and trending news
Staying up-to-date with the latest trends in your industry will make your business appear relevant. One of the best ways to showcase your involvement in current trends is to make videos that feature interviews from industry experts about relevant topics.
Creating videos that discuss trends and how they can improve the industry you are in is sure to grab attention. This will help to build your credibility as it will become apparent that you are connected and up-to-date with what is happening in your industry.
Viewers will rightly assume that any software solutions you offer will also be current and relevant to their needs.
Conclusion
Video marketing is one of the most effective strategies you can use to market your SaaS company. Video consumption across the internet has increased dramatically, making it one of the most effective ways to engage your audience.
In addition to capturing the attention of your audience, it will also improve your search engine rankings. One of the main ways it does this is by reducing your bounce rate and providing relevant backlinks.
When you incorporate a video marketing strategy into your brand marketing, you can scale your business a lot more quickly.
About the Author
Rebecca DiCioccio is the marketing manager at Paperform. Outside of work, Rebecca can be found exploring the outdoors, or with a book in hand. Rebecca’s background in copywriting and keen interest in SEO and digital marketing mean she understands the importance of staying up to date with the latest trends in a dynamic and ever changing industry.
