Want to make a selling short video? Then consider marketing as your first step in doing so!
However, in order to get your video off the ground, you’ll need a foundation – a marketing script, so to speak. If you haven’t written a video script before, then don’t worry. We’ve got you covered!
Here is a list of 6 steps on how you can create a selling short video marketing script today!
1. Create An Outline Of Your Goals
“First and foremost, you’ll need an outline for your script,” says Toby Hagai, a marketing blogger at Paper Fellows and Boom Essays. “While it’s tempting to get started writing the script right away, don’t do it. When creating an outline, you’ll need to make a list of what you plan to cover in the video, so that then you’ll have a narrative to follow.”
With that said, here are some questions to keep in mind when writing an outline:
- Why is this story important?
- Who do I want to watch this video?
- Why should people care about the video?
- What should people take away from the video?
Formatting is essential to a video script, especially when it comes to length. With that said, consider these time ranges and ideal word count:
- 30 seconds = 60-word script
- 1 minute = 120-word script
- 2 minutes = 240-word script
If you exceed these time ranges and word counts, then it’ll be time to revise. However, leave the formatting to the revision process. In the drafting process, focus on putting things on paper.
3. Focus On Content
Now that you have an outline and formatting down, it’s time to fill your script with content. Now, if you’re struggling to come up with great content to put in your video, consider asking yourself the following questions:
- How does your company fit into this video?
- How would you describe your company’s mission in video format?
- How would you describe your team in the video?
- Who(m) do you want watching your video?
- What problem(s) are you looking to solve?
- How do you plan to solve said problems?
- How is your solution(s) different from your competitors’?
- Why should people care about your company?
- How can your solution(s) better customers’ lives?
- What are 3 most important things that you want your audience to take away from your video?
- What is the moral (or overall message) of your video?
Once you answer these questions, you can get started on your draft.
4. Create A Call-To-Action (CTA)
CTAs are essential for any type of marketing, including video marketing. While you might have an inkling of what you want your audience to think about your video, it’s important to ask yourself: “What do I want the audience to do once they finish watching the video?” While this inquiry can come with many answers and possibilities, that’s the beauty of drafting, because nothing is set in stone yet.
Remember: A good outro requires a good CTA. With that in mind, think about the goal of your company. Do you want consumers to:
- Like the video?
- Share the video?
- Buy the product(s) that were featured in the video?
- Follow your company on social media?
- Call or email for a consultation? And so on…
Whether you create a sense of urgency in your CTA, or act comforting towards your audiences, is up to you.
5. Step Into The Viewer’s Shoes
“With your first draft, you’ll need to step into the shoes of your viewers,” says David Bevan, a business writer at Essay Roo and State of writing. “Think of what’s working and what’s not, when viewing your draft as a viewer. Critiquing the rough draft of your script allows you to go back and fix any mistakes once you’re ready to revise. Remember: You’re creating the script for your viewers, not yourself.”
6. Revision Time!
Finally, you’re nearing the completion of your script. But before that, you’ll need to take the time now to revise, revise, revise. You heard right! Revise as much as you can, because rough drafts are NEVER the final draft.
How you revise your script is up to you. Whether you cut out words, tweak some of your lines, or condense the story part of your video, there’s always something to fix in a rough draft.
After each time you revise, be sure to read your script aloud. If something sounds off, then fix it. Remember this simple rule: If you find yourself stumbling on a word (especially a lengthy one), then change the word, or cut it.
So, are you now ready to write a video script? The good news is, it’s not that hard to write a winning script for a short video.
Ultimately, writing a selling short video marketing script involves the following:
- Minding formatting
- Content creation
- Effective CTAs
- Viewing the script as your viewer, AND
By following these simple steps, your short video script will be a godsend for your marketing strategy!
The best of luck, marketers!
Elizabeth Hines is a writer and editor at Cheap assignment and Academized. She is also a contributing writer for Pay for essay. As a content writer, she writes articles about latest tech and marketing trends, innovations, and strategies.