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TWEETS STOP BOMBS

#0

What happens when tweets stop bombs?

#1

In 2012, the Israel Defense Forces launched a bombing campaign against Hamas in the Gaza Strip.

#2

A study showed that during the conflict, a spike in pro-Hamas tweets resulted in a reduction of IDF bombing activity by 177%.

#3

Pro-Hamas tweets literally stopped Israeli bombs.

#4

Social Media will become the most important battlefield of the 21st century.

#5

Soon, perhaps already, conventional wars will be unwinnable without winning the war of narrative.

#6

Social media allows individuals to put massive, coordinated pressure on politicians – which sway wartime decisions.

#7

The platforms also let people form communities that can do things at scales and speeds previously only achievable by governments and multinational corporations.

#8

For example, in 2013, the Ukrainian prime minister was ousted in a popular uprising, throwing the government into disarray

#9

The former PM had Russian support. Russia reacted by forcibly annexing Crimea – at the time part of Ukraine.

#10

This move forced Ukraine into a pseudo-civil war between Ukrainian nationalists and Russian separatists who wanted Ukraine to join Russia.

#11

With the government in shambles, the Ukrainian nationalist forces struggled to stay supplied.

#12

Anna Sandalova, a Ukrainian civilian, started the Facebook group "Help the Army of Ukraine."

#13

Through Facebook, she raised funds, bought supplies, and ran logistics operations to supply Ukrainian nationalist forces.

#14

She is still doing this today.

#15

Social media also gives governments the ability to influence audiences both domestically and abroad.

#16

Sometimes through misinformation and propaganda.

#17

Social media platforms sell sophisticated advertising data based on what you like and consume.

#18

After 10 likes, Facebook knows you better than a coworker. After 300 likes, Facebook knows you better than your spouse.

#19

Russian internet trolls did this during the 2016 presidential election.

#20

They created highly individualized advertisements targeting swing voters in key voting districts...

#21

...using data you gave to Facebook.

#22

This is only the beginning.

Advertising and propaganda techniques will only become more personalized and effective – and you may never consciously realize their influence.

#23

All users on all social media platforms have become front line soldiers in wars of narrative and culture.

#24

Every time you consume or share content, you boost that signal – perhaps furthering a misinformation campaign.

#25

Think before you tweet.

#26

Verify before you share.

#27

Encourage

your connections - your fellow comrades-in-arms - to do the same.

#28

Sources

Likewar by P.W. Singer and Emerson T. Brooking Cyberwar by Kathleen Hall Jameison War in 140 Characters by David Patrikarakos

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