It is necessary to make a story for the branding of the company, but finding the issue is not easy. So what if we start with the following questions?
1. How did the product come from? 2. How did the founder make the product? Why did he/she make it? Is there a special reason? 3. Is there a historical event related to the product?
4. Do you have any special myths or legends related to your product? 5. Is there anyone who is famous for the product? 6. Is there any difference from the competition?
1. What inspired the founder? Is it related to employees or customers? 2. Has your staff ever done something special for your community? 3. Do you have any team members who have special hobbies?
4. Are there any special efforts your employees are making to produce better products? 5. Has anyone in your organization ever done a heroic job? 6. Do you have any employees with special stories?
1. How did your company start? 2. What are the adversities that the company overcame early or at other critical points? 3. How is the day of your company life?
4. How does the company strive for a better life for its community, customers, and employees? 5. Have you made any efforts to solve your community's problems? 6. Does your company have any special holidays or anniversaries?
7. Has the brand changed? Is there a story about this change? 8. What is the background of the brand logo? 9. Do you have any brand-related knowledge or traditional stories? 10. Do you have a brand-only mascot? Is there any special reason to be a mascot?
The process of finding a story in the company itself can be a fun event. How about finding out and telling our own stories this week?